Appel Hospitality Associates
Appel Hospitality Associates
Who We Are










































Randyl Appel (CEO)

AHA's managing partner and CEO,Randyl Appel, was International Director of Training for W Hotels Worldwide opening several of its prime properties in the first six years of W's existence. He was credited with playing a key role in making "W" one of the leading life style hotel brands in North America, helping to design its core training service program and service standards.

Randyl has trained companies as diverse as SLS Beverly Hills, The Iron Horse Hotel, Glen Ivy Hot Springs Spas and Resorts, The Sagamore Hotel in Miami, Hotel Za Za in Dallas, The Betsy, in Miami, The Glenn Hotel in Atlanta and top hotels in New York such as The Hotel Mela, The Hotel QT and Hotel Gansevoort. 

His twenty-five year career as an actor, writer, director and choreographer allows him to understand the rhythm and dynamics of different properties and unique service cultures.    His ability to compel authentic dialogue in his facilitation work allows for some of the most unique training in the hospitality industry. 



Melissa Oscher (Executive Director)


Mrs. Oscher joined AHA as an Executive Trainer in 2008 and has had the pleasure to be a part of the opening training teams for The Glenn, SLS Beverly Hills, The Sagamore, and The Iron Horse to name a few. In addition to facilitating at numerous other hotels and restaurants associated with AHA, she has enjoyed various roles within the hospitality industry. She served as senior manager to the internationally recognized Power Pilates Corporation at four of their NY city locations from 2003-2008. During her tenure, she developed and implemented national management and staff training programs.

Melissa also hails from an extensive background in Broadway musical theater, television, and commercials. She has starred in such Broadway shows as Phantom of the Opera (Christine), the first revival of Grease! (Sandy), and the revival of Into the Woods (Rapunzel) opposite Vanessa Williams as well as the National Tours of Ragtime and Phantom of the Opera in Canada. Some of her television credits include Law & Order: Criminal Intent, As the World Turns, One Life to Live, Grounded for Life, Providence, ER, ED, & The City.



Kimberly Stern (Executive Trainer)

Kimberly Stern is an outstanding communicator who is equally at home in the classroom, the stage, or the screen.  She was the director of Role-Play education for the SLS Beverly Hills, The Betsy Hotel in Miami and many more such prestigious projects. 

Audiences have enjoyed Kimberly on Broadway in such shows as Annie and A Doll's Life.  Her role as the title characted in Becoming Adele Off-Broadway recently garnered her national attention and glowing reviews.





Richard Roland  (Development)


Richard Roland’s 35-year career as an actor has given him a strong advantage in the world of human resource relations. His nearly ten-year career as a director has given him an even stronger advantage in leadership. Because of the amount of travel required by his theatre career, he became extremely aware of and interested in the service industry, keenly observing what works and what could work better. He has trained at hotels nationally such as Hilton, Doubletree, Sheraton, Iron Horse as well as many boutique properties both in NYC and across the country. As a corporate coach and trainer, he has privately coached industry team leaders, corporate salespeople, lawyers, politicians, doctors and college professors on how to maximize their potential as public speakers. He was Project Manager for Metro Furniture, a subsidiary of the Steelcase company for two years.

As an actor, Richard was seen on Broadway in Follies, Thoroughly Modern Millie, Titanic, The Scarlet Pimpernel, starred on “All My Children” for over a year and has been seen in numerous television commercials. As a director, he is currently developing projects for both Broadway and off-Broadway productions. He has most recently directed critically-acclaimed productions of Chicago, The 39 Steps, Grease, Thoroughly Modern Millie, Hairspray, Barefoot in the Park, The Giver, and Dear Ruth.





Hollie Howard (Development)

Broadway triple threat Hollie Howard has appeared in the original casts of Hairspray, Mamma Mia! and Annie Get Your Gun with Reba McEntire.

She has also appeared on the Tony Awards, Rosie O’Donnell, David Letterman and Conan O’Brien.

Hollie has been very active as an educator, as well as in the NYC and Regional Theatre scene. Hollie is the founder of "The Audition"; a class which focuses on how to give successful auditions; she is on staff with Making it On Broadway, Broadway Classroom, Onstage NY and Open Jar Institute. The combination of her substantial guest service resume partnered with her role-play facilitation credentials has made Hollie a perfect recent addition to our team!



Skie Ocasio (Trainer)

In 1995 Skie entered the world of Hospitality at the Marriott Marquis in the heart of New York City and quickly found his niche. He has trained hotels as diverse as SLS Beverly Hills and The Water and Beach Club in Puerto Rico. Mr. Ocasio studied musical theatre at Syracuse University as well as arts administration at The New School. Having spent numerous years onstage as a professional Broadway musical theatre actor performer helped him land numerous customer service and hospitality postions in between performance work. Working as a leader for companies like Marriott Corporation, Royal Caribben and Norwegian Cruise Lines led him to join forces with Bella Note. In addition Skie has been an administrative associate to president and vice presidents at The Luedtke Agency, Charles Rosen Casting and Manhattan Realty. He aspires to combine his many years onstage in numerous productions, with his extensive efficient and detailed knowledge of the corporate world to help others gain necessary skills to effectively improve relations between their employees. Skie has a great understanding of hospitality business as show business and brings great joy and meaning to our facilitation.




Quote 2: The Most Inspired Team






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